Sale signs will be as prolific as tinsel and mistletoe this holiday shopping season. Marketers have already begun peppering storefronts and e-mails with markdowns — 50% off, 40% off, 25% off, buy-one-get-one-half-price — joyful music to price-conscious consumers’ ears.
Many merchants have trapped themselves in a cycle of promotions, fueling consumers’ reluctance to pay full price. Inventory levels are evening out, but years of near-constant discounting and a lack of exciting new product lines have pushed shoppers to hold off on purchases longer, until sellers slash prices.
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