Finding and Keeping the Workers You Need

While labor shortages have been most severe for technology and health care businesses, they are cropping up in more and more industries, now that the U.S. unemployment rate has fallen. A recent survey of small businesses found that half of them can’t find enough qualified job applicants. The question: What can businesses do to make sure they have the workers they need? The answer, human resources professionals say, comes down to a three-part strategy: Recruit, retain and train.

With good workers increasingly scarce, employers are having to get creative about recruiting. A job ad posted on the company website might not cut it anymore. Companies may need to hire recruiters in order to find the social media websites or career niche websites where folks with desired skills tend to hang out. Recruiters can make sure that want ads are mobile-friendly for the millennials who never use desktop PCs, for example. They can arrange for quick interviews using Skype or Facetime. Some also offer applicant tracking systems.

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