A new wireless service from cable and internet giant Comcast will shake up the cellular industry. Comcast is launching a mobile wireless plan that will compete head-to-head with AT&T, Verizon, T-Mobile, Sprint and regional cell carriers. Industry competition is already heating up, with carriers being forced to offer unlimited data plans, lower prices, free video services, rebates and more. “Promotions such as T-Mobile offering free MLB.TV for a year and AT&T offering a free HBO trial are manifestations of growing competition,” says Mark Stodden, senior vice president at Moody’s Investors Service. Now, Comcast will add fuel to the fire.
Better wireless deals are in the cards as carriers respond to new competition. Look for wireless companies to offer more goodies such as free pay TV channels to keep customers from defecting to Comcast. Charter, the second largest U.S. cable provider, is also planning a wireless service in 2018.
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