How Retailers Can Cope With Fierce Online Competition

The retail industry as we know it is facing an upheaval of its traditional business practices. As online shopping and consumer tech grow in popularity and usability, traditional retail is rapidly losing business to e-commerce giants and “deep value” retailers that keep costs down.

The result? Big-name retailers closing stores and getting stuck with more square footage than they know what to do with. It’s adversely affected the economy too, forcing some chains to file for bankruptcy and lay off thousands of employees. Payless ShoeSource, hhgregg and American Apparel, to name a few, are no more, while Macy’s, JCPenney, and Kmart are shuttering stores.

So, what’s a retailer to do?

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