There’s no end in sight to paid TV customers joining the cord cutters in droves. The media business, reeling from the upheaval, is racing to adjust to this swift disruption that is rerouting billions of dollars in advertising, subscriptions and programming fees from traditional TV firms to tech giants and others.
A new set of winners is likely to emerge in the aftermath of the shake-up as incumbents try to ward off rising startups and tech behemoths. Count on even more turmoil over the next five to 10 years as new technology emerges, from virtual reality to next-generation 5G wireless, that further upends the way people consume media.
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