Will Apple’s Next Smartphone Be a Hit?

Apple faces a huge test next month. The world’s largest company will unveil an updated edition of its flagship product, the iPhone. The question is, can Apple’s latest model “wow” consumers and investors alike?

Apple’s near-term success rides on the fate of the new phone. The iPhone first came on the scene in 2007 and has become Apple’s profit engine, accounting for a whopping 60%-70% the company’s sales. Much of Apple’s ecosystem, from apps to music, stems from the device. The new phone debuts in early September and starts shipping soon after. Here’s what to expect:

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