Disney’s new online video streaming service is a blockbuster hit with consumers. Just one day after Disney+ launched on Nov. 12, the company announced a staggering 10 million sign-ups. Millions more have signed up since, a clear demonstration of Disney’s iconic brand and marketing muscle. “We’ve never seen a product coming to market with this amount of interest,” says Michael Goodman, the director of digital media at the market research firm Strategy Analytics.
But the streaming wars will be a marathon, not a sprint. Disney has a long way to go, though it has certainly made a splash with its content. The service features movies from Marvel, Star Wars, Pixar and Disney classics. It has The Simpsons, original TV shows and much more.
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